The seasonal logic in narrative form, compressed to a working calendar. Months are planning anchors, not rules; slide the grid to your market’s waves.
The seasonal narrative is in the sister seasonality guide and the demand waves for this category follow the same shape: Q4 gifting, a January adoption wave, spring walking energy. This page compresses the year into month-by-month actions for a litter box program, assuming Northern-hemisphere waves and sea freight; slide the grid for your lanes.
| Months | Program action | Why now |
|---|---|---|
| January-February | Post-holiday review; sample new platforms; shelter and adoption-season programs | Sales data is fresh; adoption wave is live |
| March-April | Lock fall assortment; start tech pack and RFQ for Q4 SKUs | Sampling fits the quiet factory window |
| May-June | Sample rounds and approvals; first freight quotes on real cubes | Revision time exists before peak booking |
| July | Place Q4 production orders; book peak-season freight early | Peak booking window opens |
| August | Production runs; packaging artwork locked; listings drafted | Goods must move; content must be ready |
| September | Ship Q4 stock; second production window for replenishment | Transit lands before the wave |
| October | Launch Q4 assortment; consumable bundles live | The gifting wave begins |
| November-December | Peak selling; support staffed; monitor reviews | Activation spikes drive early-life questions |
| Year-round | Monthly: claims log review; quarterly: reviews analysis | The calendar rides on feedback loops |
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