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Marketplace Listing Content Spec

A listing is a document with requirements. This spec collects the field structure, frame set and claim lines for litter box listings on major marketplaces.

The marketplace checklist covers readiness and compliance; this page specifies the content itself, so every listing in the line is built the same way and none of them re-learns the category’s lessons. The claim discipline follows the rules used across this site: construction facts, no outcome promises.

Field structure

FieldStructureNotes
TitleBrand + category + mechanism + size/capacity + key featureThe mechanism word is the category signal, per the mechanism guide
BulletsSpec facts in shopper language: capacity, mechanism, sensing, cleaning, what ships in the boxFacts first; see the defect-to-fix habit in the reviews analysis
Size tableInterior dimensions, entry and sill heights, capacityFrom the size chart, interior first
A+ or content modulesThe frame set from the image specScale reference first
VariationsSize and color children under one parentReviews consolidate; charts must match labels

Claim lines that survive review

Maintenance

Frequently Asked Questions

What goes in the title?
Category, mechanism, size or capacity and the differentiating feature; adjectives do not survive, specifications do.
Should variations share one parent?
Yes for size and color, so reviews consolidate; the chart must match every child label.
Which claim line fails most?
Health-adjacent monitoring language; keep it observational and route interpretation to the veterinarian.

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